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Pay-Per-Click Advertising


Pay-Per-Click Advertising or PPC is an internet advertising strategy used in search engines or content networks that allows the advertisers to set a budget and pay only when a user clicks on the ad. See the Wikipedia definition of Pay-Per-Click.

The three major search engines offer Pay-Per-Click advertising. However, of all three, we highly recommend Google.

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The Benefits of Pay-Per-Click Advertising

PPC will allow you to be on top of SERPs (Search Engine Result Pages) immediately! Although being in the organic search results is still the best way to go, it is not always possible to position your website on top of search engine results for every single target keyword that you have. This is especially true for highly-competive keywords. 

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Not All PPC Campaigns Are Created Equal

As for any marketing and advertising strategy, your campaign must be planned carefully. In PPC, there are ads that stand
out more than others. You will notice this in your activity. You can observe that you do not click every single sponsored ad
that you see - just the one that attracted you the most.

The key is relevant keywords and enticing wordings that will immediately connect with your potential client!
Exirus Creative can help! We will assist you in setting up your Google adwords account, perform keyword research and
analysis, and put together the wordings in the campaigns itself.


The Cost of PPC

The search engines allow you to set your own budget per month for your campaign. You can assign a maximum
cost-per-click (CPC) as well. However, it is important to have a reasonable budget for your PPC campaign to allow flexibility in
your ad impressions.

Do not set up your own campaign and let your advertising dollars go to waste.
Our expert help is available for as low as $299 set-up fee.